Do you want to know how to get more Instagram followers organically? Today, I will share my Instagram growth strategy and one of my hottest tips on how to grow your community on Instagram.
If you are an entrepreneur, aspiring influencer or simply a curious mind who is really interested in growing on Instagram, then this post on how to get more followers on Instagram is a must for you.
I’m all about natural growth, so none of my Instagram growth tips include any form of fake engagement. Holistic Instagram Marketing is where it’s at!
Organic growth is where its at!
Before we dive into the post, here’s a short disclaimer: While those tips I will share with you, will most likely help you to get more followers on Instagram, I am all pro growing your brand. It’s never about gaining 100k followers, but about building an active community that identifies with your values and is actually interested in what you do.
Also: If you’re more of a visual learner, check the video below. It contains all the info of this blog post wrapped in a 7-minute video!
So, how do you get more followers on Instagram organically?
Tip #1: Be clear on your niche
This might seem basic, but trust me – this is where so many people go wrong already.
But you’re in luck cause you are reading this blogpost and now you know that you most likely need to be more clear on what your Instagram profile is all about.
If you’re a business owner, you probably already defined your unique selling point. Focus on that and don’t go too broad. If you still feel unsure about what you offer or what your unique selling point is, figure that out first. Stop stressing about getting Instagram followers in the meantime.
Often people approach me for Social Media advice. Equally often, while we speak, we figure out that there are actually lots of insecurities around the business concept. A part of why they struggle on Social Media, is because they struggle in their business. These things are closely connected with each other.
After all, if you don’t really know what your profile is all about and what makes it special, how will others know?
Tip #2: Write a kick-ass bio!
This goes hand in hand with tip #1 as you need to know what your profile is all about to do this properly.
The Instagram bio is such an underestimated area on Instagram if you want to get more followers.
While it doesn’t directly do anything for growing your account, it is one of the first things people see when they click on your account and decide whether they want to follow or not. Make sure that your target audience feels like you are speaking directly to them in your bio. You want them to think: “OMG! That’s exactly what I need!“
So use your Instagram bio to clearly show people what you’re all about. Make sure your bio states what they can expect from following your account. It is not the place to throw in random hashtags or jargon that no one understands within two seconds.
>> Need some help with that? Check out how we can work together so you can thrive on Instagram.
Tip #3: Become more visible!
This is an obvious one, yet many people focus on optimizing their own profile. They think that having an appealing account will lead new people onto their account.
Unfortunately, it doesn’t work that way.
If no one finds your account, no one will follow you, so make sure you’re visible.
How do you do that?
The following is a strategy not many people talk about, but it is part of the hot sauce in getting more followers on Instagram!
Here’s what you’re going to do:
Go through hashtags and profiles in your niche and comment on others’ photos. Do not just like them!
When you comment on a post instead of just liking it, you get a chance to be seen by the author of the post and by all the other people that will see that post.
No one goes through the likes of others (unless they’re channeling their inner detective) so your like will only be seen by the publisher of that post – if even.
So don’t waste your time on that!
Also, more people like photos than they comment on them. So if you do write a comment, you stand out to the person that created the post far more than if you would just like it.
Apart from that: It’s called Social Media after all! By making high-quality comments you are connecting with other people on the platform. Not only the Instagram algorithm likes that, you should like it, too, because it allows you to connect with your target audience!
Summed up, commenting on others’ posts increases your chance to be seen by the publisher of the post and by others that are seeing that post as well.
This is a great method to get more followers on Instagram and it works like a charm!
Tip #4: Create viral content to get more Instagram followers organically
This is another overlooked growth method and I know, you probably think “Yeah, we all want viral content, but we also all want to be millionaires and here we are.”
Let me tell you something: We can all become millionaires. And we can all create viral content.
To explain the ins and outs of this would be too much for this video, but it isn’t all so complicated to create content that goes viral. Not the kind of “you get invited to the Ellen Show-viral”, but viral enough to really boost your Instagram following!
Read this post if you want to learn more about how to create viral content!
Tip #5: Do more of what works.
In order to continuously grow your account, you want to continuously analyze the performance of your existing posts.
Go through your posts and check the metrics (if you have a business account on Instagram, the platform will provide you with some basic stats).
Do your selfies perform the best? Your graphics? A mixture of both? Whatever it is, do more of that type of post.
Make sure, though, to keep an eye on all metrics, so not just likes and comments. One post might have gotten the most likes, but another one could have gotten 10 times as many saves. “Saves” show the Instagram algorithm that that post is a valuable piece of content and it shows you that this post was really liked by others. I always like to say that a “save” is basically a “superlike” on Instagram!
Summed up: Analyze, analyze, analyze and then act accordingly!
>> Not sure what data to look for and pay attention to? I can help you with that. Check out how you can work with me here.
Tip #6: Consistency is key for gaining more followers on Instagram
You’ve probably heard it before, but I will tell you again. This is one of the key factors why people are not getting the results they want, why people are not getting more followers on Instagram.
You have to stay consistent.
That means: You regularly upload content, you regularly check your analytics and you regularly engage with others on the platform.
Sounds easy, right?
I know it isn’t. Content doesn’t fall from the sky and we all have five billion things to do every day, but this is so important! You need to stay consistent to gain followers on Instagram – and to keep them.
Getting more Instagram followers is not something that happens overnight. Actually, it can. You can totally get new followers while you’re asleep, but growing an actual audience takes time.
Don’t be one of the many people that slack off and become inconsistent because they haven’t seen the results they were hoping for yet.
If you stop putting in the effort, you’ll most definitely not get more Instagram followers!
Were these tips helpful to you? If so, feel free to share this article with your peers!
Also, if you want to get daily tips on how to grow your business with Social Media Marketing, follow my Instagram account!
Keep reading: The Secret to long-term Instagram Growth >>