About Me

I am a Social Media strategist and consultant!

I am a Social Media enthusiast and -native. Instagram is not my living room, but my office.

I hate “about me”-sections on websites that don’t really reveal anything about the person, so I’m gonna do this differently.

Generally, I like to do things differently, to think differently.

Having an open mind is one of the things I appreciate in people the most.

My Mission

…is to empower ambitious souls to create the life and business of their dreams.

If you would ask my mom what I wanted to become when I was younger, she’d say: “A boss!”

I guess some things don’t change after all. Apart from having a short period where I was obsessed with horses and wanted to become a riding instructor, I always knew I wanted to be a leader.

Now, you would think that that makes life really easy, right? The thing is: as much as most people love to say “Be yourself” and want to encourage others to do their own thing – in reality most people don’t actually want that.

“Follow your own gut – but only if it’s…”

“Follow the path that feels right for you – but not if it’s…”

“Stand up for yourself – but only if…”

Now, I’m not going to make this a story to make you feel pity for me. I’m not going to start this general discussion about school systems and parenthood. I didn’t have a bad childhood or youth.

I just want to give you a glimpse of my story and show you that it took me a long time to accept the fact that I desire to be a leader – and that there is nothing wrong with that.

There is nothing wrong with desiring leadership and wealth.

There is nothing wrong with not fitting in.

The only thing that feels really wrong to me these days is to try and fit in when you clearly don’t and don’t even want to.

That’s why I do everything that’s in my power to encourage people to live their truth and go for the life of their wildest dreams.

My Story

✨ 2013: starting to study “Intermedia” at the University of Cologne

✨2015: Internship & job in Hamburg at Protein Projekt, which is an amazing online shop for supplements.

✨ 2016: moving to Barcelona with an Erasmus-scholarship

✨ 2017: working as student assistant at “WDR Aktuelle Stunde” which is a national newscast.

✨ 2018: graduating from university with a Bachelor of Arts

✨ May 2018: quitting my job from one day to the other and starting my own business as a Social Media consultant and manager (I don’t do the management part anymore…)

My Life

I’m a native German, but my dream is to live in Laguna Beach, California.

To say that I am a crazy dog lady is an understatement. My dog Gandhi (short for Gandalf – yes, two wise men in one very unwise dog) is the happiness-engineer of my life and business.

My head is always overflowing with ideas and visions. That’s why I keep a bullet-journal to make sure I don’t lose track of all these ideas and plans.

When it comes to any topic I’m passionate about (spoiler alert: there are lots of them!), I can talk for ages. I like to say that I am an “exponential talker” because my conversations are barely ever linear. I tend to jump from one thing to another because I usually get new ideas in my head while talking.

Traveling to foreign places and meeting new people is one of my favorite things. I love experiencing different cultures and just see as much as I can in this world.

It sounds cheesy, but my brother is one of my biggest inspirations. In a way, we couldn’t be more different from each other. At the same time, I always say that we are “character-twins”. Unfortunately, I can only praise him in writing because I would just burst into tears saying how amazing I think he is.

Okay, this got very emotional. I tend to get emotional.

So let’s round this up with something much less emotional: I absolutely suck at maths!

Read more “much less emotional” stuff on my blog >>